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Brasil Game Show 2026

【Exhibition time】October 9~12, 2026

【Venue】Anhembi Convention Center in São Paulo

【Organizer】MAPT ENTRETENIMENTO LTDA

【ExpoPavilion Consulting】0086 0755-82414452

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Overview of the ExhibitionThe Brasil Game Show is the largest gaming event in the Americas, with a history of over 15 years. In the last eight editions, each exhibition has had 300,000 visitors. The Brasil Game Show provides brands from around the world with a unique opportunity to showcase new products, network, and interact with enthusiastic audiences.BGS stands out among similar exhibitions. Each edition introduces even more exciting entertainment programs, offering the public thousands of game stations, covering arcade, mobile platforms, PC, virtual reality headsets, game consoles, board games, card games, and various other ways of gaming. BGS was originally held in Rio de Janeiro in 2009 under the name 'Rio Game Show' and has now expanded to São Paulo, occupying all the exhibition halls in the Anhembi area. In addition, it brings together the major companies in the industry, serves as the stage for many important product launches, provides exhibition space for independent studios, and attracts many well-known figures from the gaming world. BGS is also an excellent business opportunity, attracting investors, entrepreneurs, and professionals from the gaming market. In 2026, the B2B exhibition area is expected to exceed 6,000 square meters, with 37,000 industry professionals.

Previous dataIn 2025, the total number of visitors reached 300,000, with 300 participating brands. 65% of participants stated that they purchased products at BGS, 80% believed that a brand's participation in BGS was a factor in becoming their customer, and 65% of visitors interacted with booths and brand activities; business visitors reached 34,000.

Exhibitor Representative

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2026 Plan

Brand Activation: Through immersive and interactive experiences, products are integrated into scenario-based displays—for example, by setting up product trial sessions in the exhibition game experience zones or creating creative pop-up interactive installations in the main venue, allowing thousands of visitors to directly perceive product highlights through participation and experience, breaking the traditional one-way output of displays and transforming product advantages into touchable, participatory memory points, thereby leaving a deep brand impression.
Network Connection: B2B provides business visitors with the best matchmaking experience in the gaming market, arranging strategic meetings with companies, brands, and industry professionals. With the help of B2B negotiation areas and independent creator zones at the exhibition, it precisely connects different types of partners, establishes business cooperation links with companies, and expands industry resources; collaborates with content creators and media for content co-creation, leveraging their reach to amplify brand visibility; engages in deep exchanges with industry opinion leaders, using their professional influence to strengthen brand recognition within the field, achieving multidimensional resource linkage and relationship consolidation.
Actual Results: Building a 'Full-Cycle Brand Exposure Chain': Before the event, release information about brand participation through pre-event channels to lock in the target audience's attention in advance; during the event, leverage multiple touchpoints such as booth displays, special area interactions, and on-site activities to keep the brand continuously visible to visitors; after the event, collaborate with media and creators to produce recap content, sustaining the event's momentum, ultimately converting exposure into measurable outcomes such as increased brand awareness and potential collaboration intentions.

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