Overview of the ExhibitionThe Eletrolar Show in São Paulo, Brazil is currently the largest professional exhibition for consumer electronics and home appliances in Latin America. Organized by Grupo Eletrolar, the exhibition is held once a year and has been held for 18 consecutive editions until 2025, attracting many internationally renowned companies to showcase their high-quality brands and latest products at the exhibition every year, bringing together many large retailers and brands in the industry. In 2026, the exhibition is expected to have an exhibition area of 82,770 square meters, 45,000 visitors, and 5,500 exhibitors and brands. The 2025 exhibition will attract more than 40,000 merchants from all over the world, with an exhibition area of more than 60,000 square meters, more than 5,000 exhibiting brands, more than 12,000 products on display, and a cumulative turnover of 50 million reais during the exhibition. As one of the largest consumer electronics exhibitions in Latin America, it has undoubtedly played an important role in promoting the development of new cooperative relations between Chinese and Pakistani enterprises, improving existing relations, and removing trade barriers between China and Brazil.At the exhibition site, many Chinese companies such as Honor and Xiaomi launched the latest digital products, showing the innovation and practicality of Chinese products to the Latin American market, showing the innovative achievements and strong strength of China's intelligent manufacturing in front of the Latin American market, bringing advanced technology and experience to the local area, and leading the industry market trend.
During the exhibition, the organizing committee also organized a number of matchmaking meetings, forums and speeches to help both suppliers and procurement parties understand the latest market trends and consumer demand. The Eletrolar Show has become an important opportunity for those involved in the consumer electronics and home appliance industry to learn about the latest products and market trends.
Range of Exhibits
01 All kinds of home appliancesIt includes large household appliances (refrigerators, washing machines, etc.), kitchen appliances, built-in kitchen devices, electronic home heating systems, home appliance accessories and equipment and other home appliances.
02Consumer electronicsTelevision and home theater, audio-visual and video products, speakers, headphones, audio, electronic gifts, e-books, various lamps, electronic entertainment products, etc.; Personal electronic products (health and beauty), sports and entertainment products, electronic toys, game consoles and related products, headphones, speakers, LEDs, health, monitors and other security products, intelligent communication products, satellite communication technology, navigation products, photographic equipment, IT and ICT, wearable devices, 3D printers, e-commerce, computers and peripheral products, etc.
03Communication products and accessoriesMobile phones, software, hardware, intelligent communication products, satellite communication technology, compressors, control valves, sensors, relays, converters, controllers, electroacoustic devices, optoelectronic devices, heating devices, heat dissipation periods, precision components, smart home appliance solutions and other home appliance parts, etc.
05Home appliance spare parts and electronic information productsCompressors, control valves, sensors, relays, converters, controllers, electroacoustic devices, optoelectronic devices, heating devices, heat dissipation periods, precision components, smart home appliance solutions and other home appliance parts, etc.
06Kitchen suppliesBaking plates, ceramic tableware, stainless steel pots and pans, glassware, wine glasses, teapots, metal utensils and tableware, all kinds of tableware and accessories, etc.
07Household itemsChair cushions, mattresses, carpets, bookshelves, candlesticks, artificial flowers, photo frames, wall clocks, seats, personalized desks, sofas, TV cabinets, display shelves, all kinds of linen fabrics and wall decorations, household hardware, push switches, sockets, etc.
08Automotive electronicsnavigation products, automotive audio and video and other related products.